Stacie Barth

Ascential Medical & Life Sciences (now includes D&K Engineering)
San Diego, CA 92127-2414

Step into the world of a marketing maverick who has revolutionized global healthcare marketing for over 16 years. This exceptional leader stands as a beacon of innovation, masterfully bridging the complexities of B2B and consumer markets while excelling in highly regulated environments.

At the heart of this professional's illustrious career lies a collection of remarkable achievements. In 2011, the marketing expert earned the prestigious J&J/DePuy worldwide Never Stop Moving award. A defining moment came in 2014 through a groundbreaking collaboration with PBS, resulting in the creation of the world's most-watched hip patient education video. This masterpiece not only secured an Emmy award but also catalyzed an extraordinary 25% surge in local market sales, dramatically outperforming the industry's modest 3% growth standard.

Innovation serves as the cornerstone of this leader's approach. The implementation of a global CRM system for product cataloging showcases this innovative spirit, yielding an impressive $20 million in cost reductions. Breaking new ground, this pioneer launched the first consumer-focused campaign in orthopedics, driving substantial market share growth. Strategic collaborations with industry giants Google and Garmin have ushered in a new era of patient care through cutting-edge technological solutions.

This marketing virtuoso brings unparalleled expertise across multiple domains, seamlessly integrating brand strategy and product launches with patient education and consumer marketing. The professional's mastery extends to digital marketing, social media, and app development, while maintaining excellence in global strategic planning and ROI tracking. Healthcare professional engagement remains a key focus, alongside meticulous attention to regulatory compliance and clinical oversight. The leader's multi-channel marketing experience rounds out a comprehensive skill set that delivers results across all platforms.

Distinguished by exceptional crisis management capabilities, acquisition integration prowess, and product lifecycle expertise, this leader excels in building and directing high-performance teams. By combining sharp business acumen with customer-focused innovation, the professional consistently produces award-winning, revenue-generating campaigns that connect deeply with diverse audiences - from healthcare professionals and patients to minority communities and economic decision-makers.

Locations

Ascential Medical & Life Sciences (now includes D&K Engineering)

San Diego, CA 92127-2414